How Studios Use Email and Push for Trial and Promo Offers
Recommended next step
Launch your StudioCharge custom booking app
Mindbody-native booking, events, studio shop, and member social feed — one branded app for your gym or studio.
A trial offer that only lives in an Instagram story disappears. A trial offer that arrives as email and push, from the app the member already uses to book, shows up where they already are.
Growth tools on the StudioCharge branded app send promo notifications from the upsell engine. Email and push go out together. The example on the product is a trial promo that sends when a package expires.
Related: Sell memberships and packages → · Member feed →
Quick answer
The $299/mo branded app includes email campaigns, push notifications (including broadcasts), and an upsell engine for trial and promo offers. Email and push can go out together, including a trial promo when a package expires. See pricing.
What the growth tools actually are
| Tool | What it does |
|---|---|
| Email campaigns | Email from the studio app, not a separate consumer marketplace |
| Push notifications | Alerts on the phone, including broadcasts |
| Upsell engine | Trial and promo offers |
| Signup and purchase alerts | Notice when someone signs up or buys |
| Visit milestones | Marks tied to visits |
These sit on the same $299/mo plan as class booking, catalog purchases, the member feed, and Studio AI. They are not a second product you bolt on after launch.
The trial promo when a pack ends
The documented pattern is simple: a package expires, and a trial promo goes out by email and by push together.
That is the moment a member is most likely to need a next step — another pack, an intro, or a membership — and the message comes from your app instead of a generic listing. The offer still points at your Mindbody catalog. Packages and memberships are the ones you already sell. The app does not invent a second price.
Use it when:
- An intro or class pack is ending
- You want the same promo in the inbox and on the lock screen
- The next purchase should happen in your branded app
You still write the offer. The engine sends it through email and push. It does not promise a conversion rate, and this guide will not invent one.
Broadcasts, alerts, and milestones
Push includes broadcasts, so a studio-wide promo can go to members who opted into notifications. Use a broadcast for a time-bound promo: a workshop, a new class block, a retail drop in the studio shop.
Signup and purchase alerts are the other direction. They tell the studio when someone signs up or buys, which is how the front desk knows a trial or pack actually landed.
Visit milestones give you a visit-based reason to reach out. They are a marker in the product, not a script. Pair them with a real offer you already sell — a pack, a membership, or a workshop — instead of a vague “we miss you” with nothing to book.
The member feed is the in-app place for the same news. A push can point at a feed post. The feed itself is covered in how a member feed works.
What to prepare before you send
- Sync Mindbody so packages and members are in the app. Classes, packages, and members come in automatically once the site is connected.
- Confirm the trial or promo matches a real catalog item.
- Decide whether the send is a package-expiry promo (email and push together) or a broadcast.
- Keep the next step inside the app: book a class, buy the pack, or open the feed post.
How it works is sign up, sync, brand, start the $299/mo subscription, and launch to iOS and Google Play. Growth tools are part of that app, available after you request early access.
Branded app → · How it works → · Pricing → · Early access →
Frequently asked questions
- How do studios send trial and promo offers from a branded app?
- The StudioCharge app includes email campaigns, push notifications including broadcasts, and an upsell engine. Email and push can go out together, including a trial promo when a package expires.
- Are email and push a separate add-on?
- No. They are included in the $299/mo branded app plan, with signup and purchase alerts and visit milestones.
