How to Add Events, Studio Shop & Social Feed to Your Booking App

A custom booking app for studios that only shows class times will lose to Instagram and Amazon. Members stay in apps that book classes, buy merch, register for events, and see studio news — without switching apps.

This guide shows how to add event management, studio shop, and a social media feed to your Mindbody branded app using StudioCharge Custom Booking App.

Related: Set up your branded Mindbody app →

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Why add modules beyond booking?

Studios that only embed Mindbody widgets get booking. Studios with a custom Mindbody booking app get a member hub.

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Event management setup

Step 1: Create events in Mindbody

1. Add events or appointments in Mindbody for workshops and ticketed sessions
2. Set capacity, pricing, and staff assignment
3. Confirm events appear in StudioCharge Sync

Step 2: Configure in StudioCharge app dashboard

1. Open Events module in Custom Booking App settings
2. Select which event types surface in the app home feed
3. Add hero image, description, and refund policy copy
4. Enable waitlist for sold-out events
5. Test purchase → Mindbody client profile sync

Step 3: Promote events in-app

• Pin featured event on app home screen
• Push notification to members 7 days and 24 hours before
• Cross-post to social feed module (below)

Event ideas: New Year challenge, guest coach workshop, retreat deposit, member appreciation party.

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Studio shop setup

Step 1: Sync retail catalog

1. Ensure products exist in Mindbody retail / inventory
2. Verify SKUs sync through StudioCharge Sync
3. Set in-app featured products (top 6 SKUs for launch)

Step 2: Configure checkout

1. Enable Mindbody payment processing for in-app retail
2. Add product photos and sizing notes where relevant
3. Set pickup at studio vs shipping rules in product copy

Step 3: Merchandising

• Home banner: “Members get 10% off in-app this week”
• Bundle retail with event tickets (“Workshop + tee bundle”)
• Show order history on member profile

Gyms: focus on tees, bottles, grips. Yoga/pilates: mats, blocks, apparel.

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Social media feed setup

The social feed keeps your Mindbody branded app sticky — not just transactional.

Step 1: Define content pillars

Step 2: Configure moderation

1. Choose studio-only posting at launch (safest)
2. Optionally enable member submissions with approval queue
3. Pin intro offer or event CTA post during campaigns

Step 3: Launch cadence

• Week 1: Daily posts (seed content before member invites)
• Ongoing: 3–5 posts per week minimum
• Repurpose Instagram content — but drive back to the app, not only to IG

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Recommended module rollout

Do not wait for perfection — ship booking first, add modules weekly.

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Integration with your existing StudioCharge stack

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Troubleshooting