Branded Studio App vs the Mindbody Consumer App
Recommended next step
Launch your StudioCharge custom booking app
Mindbody-native booking, events, studio shop, and member social feed — one branded app for your gym or studio.
Both apps can sit on top of a Mindbody account. They are not the same product. The Mindbody consumer app is a marketplace. A branded studio app is your studio’s own iOS and Android app, with Mindbody as the system of record behind it.
The branded app in this comparison is StudioCharge.
Related: Alternatives to a marketplace listing → · What it costs →
Quick answer
The Mindbody consumer app lists your studio inside Mindbody’s marketplace. The StudioCharge branded app puts your logo on the home screen and syncs schedule, packages, and members from Mindbody. It is $299/mo. You can keep Mindbody. You are not rebuilding it.
The difference in one table
| Mindbody consumer app | StudioCharge branded app | |
|---|---|---|
| Whose icon | Mindbody’s | Yours |
| Whose name in the store | Mindbody | Your studio |
| Schedule | Mindbody | Live Mindbody schedule |
| Waitlist | In the marketplace app | In your app, synced with Mindbody |
| Memberships, packages, merch | Mindbody’s checkout experience | Your app, from your Mindbody catalog |
| Member feed | Not your studio’s feed | Included |
| Studio AI | Not this product | Included, for bookings, passes, and studio questions |
| Email and push promos | Not your branded app | Email campaigns, push, upsell engine |
| Price for the app itself | Included with Mindbody | $299/mo flat fee |
| Replaces Mindbody? | It is Mindbody’s consumer app | No |
When the consumer app is the right tool
Use it when the job is discovery. People browsing Mindbody can find your studio there. You do not download a separate branded build, and you do not pay the $299/mo app fee for that listing.
It is the wrong tool when the job is “members should open us.” They open Mindbody, then they look for you. The surrounding product is a directory of other studios.
When the branded app is the right tool
Use StudioCharge when members should book, buy, and read studio news under your name.
- White-label iOS and Android
- Class booking and waitlist from the synced schedule
- Catalog purchases for memberships, packages, and retail, plus the studio shop
- Events in the member experience
- Member feed
- Studio AI
- Growth tools: email and push for trial and promo offers, signup and purchase alerts, visit milestones
- Unlimited booking and purchases
How it works: sign up, sync Mindbody data, add your logo, colors, and studio name, start the $299/mo plan, launch to the App Store and Google Play. The way in is early access.
You do not configure this by skinning the consumer app. Mindbody does not become white-label because you uploaded a logo to a marketplace profile.
Can you use both?
Yes. The consumer app can remain a way to be found. The branded app is where you send people who already train with you. Tell each audience which icon to tap, so you are not teaching members two different booking habits by accident.
Mindbody still holds classes, packages, and profiles either way. The branded app reads them after you connect the site. Classes, packages, and members come in automatically.
See the branded app → · How it works → · Pricing → · Early access →
Frequently asked questions
- How is a branded studio app different from the Mindbody consumer app?
- The Mindbody consumer app lists your studio in a marketplace under Mindbody’s icon. The StudioCharge branded app uses your logo on the home screen and syncs schedule, packages, and members from Mindbody. It is $299 per month and does not replace Mindbody.
- Can a studio use both apps?
- Yes. The consumer app can remain a way to be found. The branded app is where you send members who should book under your name.
